Meet the directors
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Rita Brophy
Head of Qualitative Research, Associate Director.Rita is lead moderator, operating throughout the UK and with research partners in Europe, to deliver insights from wherever client needs dictate.
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Lesley Wright
Head of Quantitative ResearchLesley has over 16 years experience in market research and has a full range of quantitative research knowledge gained from working with a broad range of clients. Lesley is the primary contact for consultation on all quantitative projects. She is also responsible for project costing and management for the quantitative research team.
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Nick Maxwell
Strategic DirectorNick has been with SMS since 1997, working from the ground up. He is responsible for company direction as well as logistical and technical solutions for research.
