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Market research

Good quality market research is essential for a thorough understanding of customers and markets. As an established full service market research agency, SMS has an impressive track record of delivering a wide range of expertise to suit the diverse research needs of its clients.

The company offers these services to a wide range of both private and public sector clients in areas such as Product Development and Usage Tests; Concept and Advertising Development; Food and Drink Taste Tests; Advertising Tracking Studies; Clinical Tests; Consumer Satisfaction Studies; Awareness and Attitude Studies; Mystery Shopping; Business to Business research and Ad-hoc Studies.

SMS's extensive national field-force, throughout the UK, including Ireland, is trained to the stringent standards of the Market Research Society and all work is continuously monitored so that it meets ISO20252 (previously known as BS7911) quality standards.  Specialist Qualitative and Quantitative Research Teams provide the interface between the client and the agency.

Quantitative research

Quantitative research is numerically oriented and usually involves statistical analysis of the data collected. It typically involves large numbers of interviews, using mainly structured questionnaires. It is used to measure how many people think, feel or act in a particular way.

Qualitative research

Qualitative insight is a key prerequisite in the creation of a brands emotional connection with consumers and service users. At SMS‚ our specialist Qualitative Research team provides clients with in-depth insights into consumers attitudes, behaviors and the motivations behind these.

Data processing

Data processing is offered as a comprehensive service in it's own right, independently from market research tests, as well as working closely alongside the Quantitative Research Team. Our in-house Data Processing Team delivers results with efficiency and accuracy to clients' specific requirements.

Testimonials and examples

SMS are proud of the relationships we have with developed with all our clients and the diverse range of research work we've carried out for clients both locally and nationally. Find out more about the work we do, what our clients think and how we've helped other clients with their bespoke research needs.

Field services

With access to over 1000 interviewers across the country, the Field Department at SMS works in close collaboration with the Quantitative and Qualitative Research teams providing a comprehensive and flexible fieldwork service to meet all your interviewing requirements.

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