Meet our market research team

The company currently employs 19 research staff. At the beginning of a research project, the client will be allocated a Project Manager and also an alternative second contact to ensure that all queries or requests can be actioned promptly.

SMS has excellent staff retention levels, the benefit of this to clients is that they will be allocated a Project Manager who will have at least 10 years research experience.

Within our research team certain Project Managers bring their own core skills but our culture is one of cross category learnings, resulting in seamless transition from one project to the next.
We have a team of highly experienced researchers with a wide range of skills:

Team Profiles

  • Rita Brophy
    Head of Qualitative Research, Associate Director.

    Rita is lead moderator, operating throughout the UK and with research partners in Europe, to deliver insights from wherever client needs dictate.

  • Lesley Wright
    Head of Quantitative Research

    Lesley has over 16 years experience in market research and has a full range of quantitative research knowledge gained from working with a broad range of clients. Lesley is the primary contact for consultation on all quantitative projects. She is also responsible for project costing and management for the quantitative research team.

  • Ian Allon
    Data Processing Manager

    Ian joined SMS in 2003 and was appointed DP Manager in 2007, with overall responsibility for the programming, quality, and accuracy of all work undertaken by the department.

  • Lesley Jordison
    Field Manager

    Lesley joined SMS in 1986 as an interviewer and rose to become Field Manager in 2003. Lesley is responsible for all matters relating to the fieldwork and interviewing.

  • Nick Maxwell
    Strategic Director

    Nick has been with SMS since 1997, working from the ground up. He is responsible for company direction as well as logistical and technical solutions for research.

  • Caroline Downs
    Project manager

    Caroline joined SMS in 1998 and project manages both qualitative and quantitative studies.

  • Lorraine Glasgow
    Project manager

    Lorraine has been with SMS since 1997 and manages a wide range of qualitative and quantitative projects.

  • Claire Hildrew
    Project manager

    Claire was a personal assistant when she joined SMS in 1998 and has progressed to research executive. She primarily works on quantitative studies and is the facilities consultant for Seen & Sound, our viewing facility in Reading.

  • Fiona Scrivener
    Project manager

    Fiona has been with SMS since 1997, and has experience of managing large scale quantitative studies.

  • Debbie Lewis
    Research co-ordinator

    Debbie joined SMS in 2008, and has progressed to handling a variety of qualitative and quantitative projects.

  • Diana Brett
    Project manager

    Diana has been with SMS since it’s inception in 1985. She is very experienced in all aspects of research especially clinical/claims studies which are conducted in our Seen & Sound viewing facility in Reading.

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