Online Research

Online research activity has blossomed in the past few years, with increasing acceptance amongst research buyers. Going online is now the preferred approach for many types of research, and SMS offers the services to match. Using a blend of in-house expertise and outsourced specialists, we can provide a solution that balances your needs and budget.

Quantitative

Much of the research conducted online falls into the quantitative category, which SMS specialises in. We can offer surveys covering a variety of objectives, from concept testing to product placement via advertising awareness and opinion polling. Our good working relationship with the leading panel providers allows us to obtain high quality, nationally representative samples within competitive budgets and timescales; or use a database to target your existing customers or suppliers.

The advantages to the research buyer are numerous, the main two being speed and cost. The investments made by SMS in their survey platform allow quick provision of results in a variety of formats, reducing the time between fieldwork and your analysis. The cost advantages compared to traditional interviewer-led fieldwork are considerable, with savings of up to 45%.

Research at SMS is not a production-line process. Every job is unique, and being online is no exception. SMS applies the same thoroughness and personal service to our online work as we do our traditional research. The Project Manager works closely with the Data Processing Manager to ensure accurate and timely delivery of surveys and results to our client's specifications.

Qualitative

The popularity of qualitative research is currently increasing dramatically, driven by the social and messaging revolution of the internet. Respondents are increasingly familiar with chat rooms, instant messaging and forums, allowing research buyers to maximise the advantages of going online. SMS uses a variety of solutions on an individual basis to meet the needs of it's clients.